This segment is brought to you by the West Flanders Brewery in Boulder, Colorado. They are responsible for expanding my vocabulary, as well as getting me tipsy. On we go.
To obfuscate is to intentionally blur the truth. From the free online dictionary:
ob·fus·cate
1. To make so confused or opaque as to be difficult to perceive or understand: "A great effort was made . . . to obscure or obfuscate the truth" (Robert Conquest).
2. To render indistinct or dim; darken: The fog obfuscated the shore.
I recently purchased an "Affirmation to root vegetables" product (shampoo) that claimed to be sulfate free. Very foamy. Very harsh. Very sulfate-y. When I googled Sodium Coco Sulfate, the primary surfactant, here is the first displayed result, from the Honest Company. Dare I say it, but I feel as though they might consider a rebranding. I'm no good at marketing, but a few names come to mind: the Not Exactly Lying Company? the Sort Of Glazing Over The Truth Company?
Read on to see what surfactant they're using!
