Living Proof: a timeline (it's hair, not Liz Phair)

A little background: I realize how odd the title must sound. I am a huge Liz Phair fan, circa Exile in Guyville and Whipsmart. I liked her EPs during the era, and I even liked Whitechocolatespaceegg. After that, I can't defend her.

I was a huge fan of Living Proof when the brand debuted in 2007.

Read on for my (sort of internet research based, but certainly not 100% correct) timeline!

Living Proof PHD review: Murphy Brown Lied to Us

I'm quoting Tina Fey (or Liz Lemon), "Murphy Brown lied to us." Murphy Brown made Liz Lemon believe she could have it all: a career and kids.

Living Proof lied to us. Living Proof said we could have it all (or at least 7 miracle hair benefits and a product that sounds like an advanced academic degree).

Do I smell a copycat? Haircare brand It's a 10 must be angry that its puffery is being so seamlessly mimicked. Pureology Color Fanatic: you're just kind of lame and late to the party. Bigger is not better: "21 benefits" just sounds like it was invented by a wish granting hair genie. I digress.

Living Proof has recently unveiled its newest, greatest, hair saving miracle, that does.....something.

What does it do?

According to Living Proof (via Sephora):

Living Proof's Perfect Hair Day (PHD) 5-in-1 Styling Treatment is powered by our award winning, patented molecules, OFPMA & PBAE, to provide the 5 styling & treatment benefits you need for beautiful, healthy hair in one simple step—smoothness, volume, conditioning, strength & polish. 

What it does: 
Provides a genius balance of styling & treatment benefits 
Provides 5 benefits needed for beautiful, healthy hair: 
- Smoothness 
- Volume 
- Conditioning 
- Strength 
- Polish 
- Heat Protection 
- UV Protection 
- Static Control 
Oil-free & silicone-free.

Read on for my review!